Negative advertisement when it works Essay Example | Topics and Well Written Essays - 2250 words

Negative advertisement when it works - Essay Example Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the regular members who help to disseminate the propaganda. Importantly propaganda is a powerful weapon in war; it is used to dehumanize and create hatred toward a supposed enemy, either internal or external, by creating a false image in the mind. This can be done by using derogatory or racist terms, avoiding some words or by making allegations of enemy atrocities. Most propaganda wars require the home population to feel the enemy has inflicted an injustice, which may be fictitious. The home population must also decide that the cause of their nation is just. Politicians take the advantage of such policy through political advertisement to grab power. EVIDENCES ON HOW PROPAGANDA WORKS AROUND THE GLOBE According to Naom Chomsky, the 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy. Privatization being one of such corporate tactics, propaganda politics began to flourish amongst the democratic nations. In the early 2000s, the United States government developed and freely... This "Negative advertisement when it works" essay describes different cases of the negative ad and its effect. According to Naom Chomsky, the 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy. Privatization being one of such corporate tactics, propaganda politics began to flourish amongst the democratic nations. In the early 2000s, the United States government developed and freely distributed a video game known as America's Army with an intention to encourage players to become interested in joining the U.S. Army. Research proved that 30% of young people who had a positive view of the military said that they had developed that view by playing the game. Politically Soviet propaganda meant dissemination of revolutionary ideas, teachings of Marxism, and theoretical and practical knowledge of Marxis t economics, while agitation meant forming favorable public opinion and stirring up political unrest. The Nazis believed in propaganda as a vital tool in achieving their goals. Adolph Hitler, Germany's Fuehrer, was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918. Broadcasters and journalists required prior approval before their works were disseminated. The Nazis produced a number of films and books to spread their beliefs.