The Rule of Six of Film Editing Essay Example | Topics and Well Written Essays - 500 words

The Rule of Six of Film Editing - Essay Example I believe that what Murch quintessentially intends to say in The Rule of Six is that while working in the cutting room, and editor ought to pay heed to one’s heart and intuition and opt for a cut that one finds most compelling. Many times while being in the cutting room, an editor may come across situations where one may need to execute a compromise between emotion and continuity. Technicalities and continuity do matter; yet, the mastery of an editor’s skill actually depends on one’s ability to opt for a cut that accentuates the emotive content and force of a particular scene. For in the end what the audience tend to remember is the emotional force that a particular scene had over them, the extent to which a scene succeeded in playing with their sense of fear and hope, and the power with which it kept them engaged and riveted. If a cut succeeds in honoring these expectations, it is perfect even if it slips a little on the continuity scale. Considering the fact that young editors do come across situations when they feel that their inner conviction invokes them to compromise some fundamental aspects of editing, Murch has been benign to lay down the criteria for dealing with such dilemmas. He has given a sequential list of criteria in a decreasing order of importance and the sequence in which they could be compromised to come out with an emotionally and rhythmically correct cut. Coming out with a seamless edit is no doubt an art. However, the primary function of editing is to respect the importance of emotion, story and rhythm, which are the essence of a scene. Continuity is really important, but, it stands subservient to the actual emotional flavor of a  scene.     Ã‚  Ã‚  

Marketing plan for Harrods Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for Harrods - Essay Example While PESTLE will evaluate the external environment surrounding the fashion retailer in United Kingdom, Porter’s analysis will provide a deeper understanding of the fashion industry in United Kingdom and ways in which industry factors affect strategies and functioning of Harrods. SWOT analysis helped in evaluating internal strengths and weaknesses and external threats and opportunities. The major marketing objective of Harrods was to improve brand awareness and establish itself in the foreign market. The brand implemented an integrated marketing campaign involving all promotional and marketing activities. The IMC campaign consisted of advertising and media, promotional strategies as well as use of latest media strategies for maximum penetration. The current global fashion industry is defined by intensive competition as well as frequent implementation of creative marketing strategies and tactics. This is a direct result of increasing competition and necessity for creating a sustainable marketing advantage. Fashion industry consists of different fashion seasons, each characterized by new style or design of clothes. Nevertheless, these hyped fashion periods are short lived among fashion enthusiasts. Owing to the huge demand of fashion brands, control of the top fashion retailers over the industry is way more compared to political bureaucrats (Aaker, 2009). However, recent changes have witnessed a fall in demand for luxury fashion products. The current report will evaluate current positioning of Harrods and ways for the company to implement strategies for future growth and development. Harrods is a globally recognised upmarket departmental store established in Chelsea and Kensington, London. The brand has also diversified itself to other sectors such as, Harrods Estates, Harrods Bank, Air Harrods and Harrods Aviation. The stores in London are the biggest departmental stores in entire Europe with space of 20000 meter squares or 5 acres. The selling space